How profitable are each of your sales?
What clients have returned for more?
What drives your clients to return?
What direct marketing campaigns are more effective

At DocIT we can answer all of these questions plus many more using simple market intelligence across your database. By providing detailed sales analysis way beyond your accounting system, we can drill down and establish trends that work and trends that don’t.

If you conduct a marketing promotion can you measure how effective it was? We offer tools that will allow you to segment your database and design targeted promotions to increase sales…..and measure the result for future promotions.

Have you charged what you should to every client? We can offer detailed analysis of your transactional data to ensure you are making the best of every sale.

Call me today on 027 5132255 and I can assist you to maximise your business.

Clive Brumby

What promotions do you read most? Email or Snail Mail?

With our email inboxes and social media bombarded with direct marketing messages I know my tendency is to not even look at them, just hit the delete key. We are now flooded with so much information that many promotions do not even register.

On the other hand to receive a personalised piece of Direct Mail Advertising in your physical letterbox is now becoming a novelty. And I don’t even think it is a generation thing! Take a look at a kids face when they receive a personalised letter in their letterbox…this? just for me? – Wow.

Direct Mail Advertising appears to be as strong as ever and indications show that it is getting stronger. What has been a dying art, is now enjoying growth by becoming out of the normal.

This is not to say the internet is not involved in the sales cycle. Research in USA points to the majority of orders resulting from direct mail is online. So that brochure or catalogue must have an internet channel to process orders. Research is also showing that direct mail is actually growing in the USA!  Have a look at the following article from Forbes.

If you would like assistance in direct mail fulfilment then DocIT can assist you in a range of products and services.

 

A great business starts with a great site.

It’s no secret that almost all businesses need a web presence to compete in today’s digital age. This is especially true for new businesses, since having a good website is one of the most important business tools in helping them achieve their goals. Building a solid and positive web presence is key to their survival.

In the consumer’s eyes a website is a reflection of the business itself. If your website looks cheap and is difficult to use, consumers will assume that your products or services share these characteristics. A high quality, clean website is vital if you want customers to have a positive perception of your business.

Website design that is visually appealing will increase customer engagement. An increase in engagement will encourage customers to spend more time on your site leading them to view and process more information about your business.

If you would like to be leaps and bounds ahead of the competition you want a site that clearly defines your business message and provides relevant information. Let us help you, Contact us today.