Direct Mail Advertising Dead?
What promotions do you read most? Email or Snail Mail?
With our email inboxes and social media bombarded with direct marketing messages I know my tendency is to not even look at them, just hit the delete key. We are now flooded with so much information that many promotions do not even register.
On the other hand to receive a personalised piece of Direct Mail Advertising in your physical letterbox is now becoming a novelty. And I don’t even think it is a generation thing! Take a look at a kids face when they receive a personalised letter in their letterbox…this? just for me? – Wow.
Direct Mail Advertising appears to be as strong as ever and indications show that it is getting stronger. What has been a dying art, is now enjoying growth by becoming out of the normal.
This is not to say the internet is not involved in the sales cycle. Research in USA points to the majority of orders resulting from direct mail is online. So that brochure or catalogue must have an internet channel to process orders. Research is also showing that direct mail is actually growing in the USA! Have a look at the following article from Forbes.
If you would like assistance in direct mail fulfilment then DocIT can assist you in a range of products and services.